Hilti North Asia(A1) successfully concluded its inaugural Unboxed Asia event, marking a significant milestone in the region’s influencer engagement. This exclusive gathering in Hong Kong from September 3-5, 2024, brought together influential content creators from across North Asia, showcasing Hilti's latest innovations and fostering meaningful connections within the construction industry.
The invitation-only event attracted content creators with a combined following of 3.5 million across various social media platforms. Held at Skies 11, the main event featured an innovative layout with six key stations showcasing Hilti's cutting-edge tools and technologies.
The event showcased key Hilti innovations across six main booths: Innovative Layout Solutions with Measuring tools, Clean Jobsite Technologies with new VC portfolio, Cordless Conversion with Heavy Duty Tools, Efficient Solutions for Heavy Tools with EXO Skeleton, Safe Cutting Solutions with Sparkless Cutting Portfolio, and Fastening & Protection Systems. Influencers also experienced Jaibot, Hilti's advanced jobsite robot, Asset Management and interacted with products at hands-on Touch & Feel stations. Hilti also hosted an open sharing session, allowing influencers to exchange ideas with Hilti's PLS, trade, digital, and brand teams.
Avi Kahn, Hilti Group Executive Board Member, set the tone by emphasizing the company's mission: "We aim to be our customers' best partner for productivity, safety, and sustainability. Together, we make construction better."
Gimenez, Laurent, Hilti's North Asia Region Head, explained the strategy: "For more than 80 years, Hilti has built its brand through a dynamic direct sales force. With the rise of social media, our key strategy for brand building has gone digital. We're excited to collaborate with content creators to share meaningful experiences for our customers."
Unboxed Asia 2024's success highlights Hilti's commitment to innovation and community, setting a new standard for influencer engagement in construction. As the digital landscape evolves, Hilti continues to lead and foster meaningful connections in the industry.
